Using Social Media in Study Recruitment Starts with a Plan
The use of social media by sponsors, sites, or investigators to advertise, interact, and retain research participants is growing in popularity. There is, however, little to no guidance on how to approach social media in the research context.
The best approach to address this uncertainty is a comprehensive social media plan and early involvement of an IRB who has the requisite experience and willingness to embrace social media.
In this guide, Quorum Review offers six points of considerations for any comprehensive social media plan.
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